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Refraction for professional associations and the members they serve

Your member list isn’t your market.

Refraction connects the companies and people your association already knows to the industry around them. See current members, lapsed members, likely prospects, relationships, event activity and campaign response in one place. Then use that same data to decide who to retain, recruit, invite and reach next. Free for 501(c)(3) organizations.

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01 / Your AMS/CRM

Keep your AMS/CRM. Make the data in it more useful.

Your AMS/CRM is good at recording what happened. Who joined. Who paid. Who registered. Who changed jobs. Refraction adds the context around those records — connecting your member data to a larger graph of companies, people, associations, roles and relationships, so your team can answer questions that are difficult to answer from a member database alone.

Who are we missing?

Which members are becoming less engaged?

Which companies look like our strongest members?

Who should hear about this event?

Which audiences should we put media behind?

You don't have to replace your current systems to start.

02 / What it does

One view of the industry around your association

Membership

Find prospective members

Start with the companies already in your membership. Refraction shows you the organizations around them and helps identify companies that fit the same market but aren't currently members.

Engagement

Spot changes in engagement

Bring together membership, event and campaign activity to see where engagement is increasing, declining or disappearing.

Events

Build better event audiences

Use company, role, relationship and prior participation data to decide who should hear about a conference, webinar, program or other event.

Campaigns

Turn the same audience into a campaign

Once you've found the audience, use it. Refraction can turn the records you're looking at into campaign audiences, creative and digital media without rebuilding the list somewhere else.

Measurement

Put the results back where they belong

Campaign activity comes back to the same record. Instead of one system telling you who the member is and another telling you what the campaign did, Refraction keeps the relationship together.

03 / Pricing

Free for 501(c)(3) organizations.

We give Refraction to 501(c)(3) organizations at no cost: no platform fee, no media commitment. It serves professional associations, trade associations, charitable and educational nonprofits and foundations, and the members they serve. Refraction does not charge by user, module or seat, so your staff can use the system without deciding who deserves a license.

Software

$0 platform fee

No per-seat pricing or paid module unlocks.

501(c)(3) organizations

$0*

We give Refraction to 501(c)(3) organizations at no cost: no platform fee, no media commitment.

*Media spend is optional and not included.

Your data

Stays yours

Bring your existing member, event and campaign data. Refraction matches it to your association's graph without changing ownership of the underlying records.

04 / Start

Start with one file.

You do not need a migration project to find out whether Refraction is useful. Send us a member roster, event registration file or lapsed-member report.

How it starts

We load what you already have. CSV, spreadsheet or an export from your existing system.

We match it to the graph. Exact matches are linked. Records we cannot establish confidently remain unmatched rather than being guessed.

We show you your market. See your known organizations alongside the companies, people and relationships around them—and the actions Refraction can take from that data.

05 / API & MCP

Ask the graph directly.

Refraction can also make association data available to AI assistants and other applications through its API and MCP interface. That means your team can work through Refraction directly, connect an approved assistant such as Claude or ChatGPT, or build your own applications on top of the graph.

The interface can change. The underlying association record stays the same.

See what your member database can't.

Start with one export. We'll show you the association you already know—and the market around it.